Now that the latest season of Mad Men is in full swing, I am always looking to get a further fix on one of my favourite TV shows. It's intriguing to see the sheer amount of personal projects from within the creative industry that are inspired from the show... this one really caught my eye.
Saul Bass is regarded by many as the inventor of the modern film title.
For Alfred Hitchcock, Bass provided effective, memorable title sequences, employing kinetic typography, for North by Northwest, Vertigo, working with John Whitney, and Psycho. It was this kind of innovative, revolutionary work that made Bass a revered graphic designer. His later work with Martin Scorsese saw him move away from the optical techniques that he had pioneered and move into computerized titles, from which he produced the title sequence for Casino.
He designed title sequences for 40 years, for films as diverse as Spartacus (1960), The Victors (1963), It’s a Mad, Mad, Mad, Mad World (1963) and Casino (1995). He also designed title sequences for films such as Goodfellas (1990), Doc Hollywood (1991), Cape Fear (1991) and The Age of Innocence (1993), all of which feature new and innovative methods of production and startling graphic design.
Whilst walking around on a spring day I decided to visit Inokashira Koen and take a stroll through this beautiful park.
Whenever I have my camera with me, I always feel like I am searching for something and on this day as I looked up I noticed how the sun was beginning to beam through the Sakura. The silhouetted shapes of the petals arranged around the branches immediately struck me as splashes of paint across a canvas and very reminiscent of the work from Jackson Pollock.
These are just a few development photos I have begun working on of this moment.