Design is so simple, that is why it is so complicated.

branding requires vision, and vision requires nerve and commitment.

There is no room for your personality in corporate design.

The benefits of
good design can't
be measured on
a balance sheet.

It's only a job,
but a good job.

It's as difficult to become a good designer as a good brain surgeon.

Be yourself; everyone else
is already taken.

Experimentation
is progression.

There will always
be someone with
a message.

Stop talking, start watching & listening.